The Producer is King
Classical Economics (Riccardo, Marshall) builds its model on price being the dominant factor of consumer decision making. Behavioral economics builds on this structure, but introduces other factors that effect consumption. Business marketers take consumers and turn them into customers.
I will argue:
behavioral economics turns consumers into customers;
customer centric strategies are neccesary but not sufficient;
you can never own the customer, but you can own brands;
classical economics still stands, producers are market takers;
opportunities lie in picking up the consumer surplus;
the producer is king.
The Classical Case
The producer is a price taker and price is the dominant factor of consumer demand . In the case of global capitalism where monopolies of price fixing oligopolies are a major factor of production, then the supply curve is